From the category archives:

Books

What does it take to create a success in publishing? I took the ideas from a number of book successes, spun them around in my brain a number of times and mapped out a strategy I think will be helpful to you or anyone you know who might be interested in writing and publishing.

Following are the highlights:

1. Find a great niche where you have a talent and a passion. Also choose a book idea that is “evergreen,” not a book that will have a shorter shelf life.

Also look to create a book that could be a series. I have done this with Networlding, recently creating a guidebook called “Networlding Teen Leader Guidebook.”

2. Build a great team to help you write, design a book site and social media infrastructure, edit and complete a stellar book.

3. Start today to engage and exchange with other experts in your field to offer promotional support. I find that starting with a podcast that is recorded is one of the best and easiest ways to achieve success with this step. Why? Because it’s so much easier to get someone to share by talking first and then you can always transcribe the podcast later for blogs, tweets and more. I tried this with a large law firm and it worked where every other effort to create thought leader content failed.

4. Finally, consider additional authors for a bigger success. With five of my books I had one co-author. It really helped the writing and, if course, the promotional process greatly. But I had no idea how great it could be with more

To this final point I just finished the first of a four-novel series called “Shy Town Girls.” I had found through extensive research how much more viral novels can be, especially those in a series.

I also had three young female writers I was mentoring and I thought, “Gee, I could show these women so much better how to write by inviting them into a collaborative writing experience. I’m happy to say it was a great success.

Book two will be out in May but, in the meantime, I welcome you all to let me know what you think of this book and any questions you have about successful publishing.

If you enjoyed this post, please consider leaving a comment, retweet it, or subscribing to the feed to have future articles delivered to your feed reader.

{ 0 comments }

By: Katie Leimkuehler

The art of writing has notoriously been a solo act. Most writers find their laptop and cup of coffee to be their best friends. But working with writing partners changes the game entirely. In our new book series Shy Town Girls, that I’m co-authoring with three women authors M.G. Wilson, Jen Yih and Kate Clinesmith, we work together on characters, plots and story outlines. Yes, sometimes we want to pull out our hair, but overall the process is much more enjoyable than venturing down the path alone.

Part romance, part urban adventure and part transitioning to adulthood, these books are an enticing mix of gritty real life and active imagination, all based in the vibrant setting of Chicago.

The novel series is truly different – from its inception to its storyline. “Collaborative publishing” is an effort that starts with multiple authors who work together to flesh out characters, story lines and surrounding detail.

Instead of having a single author pass along a story to review, we work together through the entire process. This gives the characters an incredible life-like dimension. The key we found in working as writing partners was to develop a strong overall concept, but keep an open mind about directions we could go in from the story development to the design of the book cover. We started off this collaborative writing project by writing up detailed character sketches including family background, education, lifestyle and past relationships. This helped us become familiar not only with our own characters, but all the main characters in the series. The daunting task of writing a whole book series became much easier when we could envision each one of these characters as friends and think “Of course Ivy would say that!”

In the beginning of this process we all got together to outline each book. We outlined four books in a few hours and ran with it. We’ve also all been writing simultaneously since we know how book one, two, three and four begins and end. As far as writing goes we each have a different and unique style, which is a great asset since we’ll each be writing one book in the four-book series from a different character’s perspective. This gives each author the freedom to write a whole book without seventy-five different clashing opinions and ideas from the other writers. In the editing process we each read the book and offer feedback and insights, but let the author of that book make the final decisions and directions of the story.

Our goal as writers is to entertain, engage and emotionally connect with our readers. And our goal in this collaborative writing and publishing process is to develop a method for working together from an initial idea to final product and then share that with others. We’ve also learned to play to our strengths as individuals whether that’s in marketing, graphic design or social media—we all bring something to the table that enhances our novel series.

In addition to writing the series in a collaborative way, we are also producing the book by crowd funding it through PubSlush, essentially a Kickstarter for books where authors share a summary and excerpt from their book and set a fundraising goal while readers back their favorite submissions in exchange for a reward, such as a first edition of the book. This is another way we’re trying to collaborate with not just each other, but our fans as well.

One of the biggest benefits of working with writing partners is that ideas flow much easier and more quickly. Instead of playing out the possible scenarios in my own head I was able to voice them and someone else could jump in and have a great idea where a scene could lead or what could happen to the character next. It never felt like work, it felt like going to drinks with your girlfriends and laughing at all of your dating horror stories. I think that’s when we knew we had a great idea, because we were sharing relationship insights, frustrations and hilarious moments that we all could relate to and knew our readers would be able to connect with as well.

The Shy Town Girls series is about four beautiful, shy but brave young women search for love, friendship and success in Chicago. They share insights on work, dating, their sex lives (or the lack thereof) and find new ways to deal with being women and dating in the digital age. You’ll learn about Bobbie, Ivy, Ella and Meryl, four women in their twenties who are as passionate about their careers as they are about their love lives. Join us for the book launch party Dec. 8 at Akira in Lincoln Park wh. For more information about the authors or to get a copy of the book visit www.shytowngirls.com.

                                                                                                              

Kaite Leimkuehle

Katie Leimkuehler is a Professional Blogger, Social Media Strategist, Trainer and Speaker who coaches businesses and individuals on how to utilize social media marketing. She is a co-author in the new novel series Shy Town Girls that debuts in December. She is also the founder and editor of Conquer the Edge that helps people overcome and fight their fears.

Previously she worked as the Manager of Social Media and Communications at the International Interior Design Association and prior to that was a Community Manager at the Chicago Tribune. She was also chosen as a social media panelist in KI’s NeoCon Social Media Webinar. You can find her on TwitterLinkedIn and on her website.

If you enjoyed this post, please consider leaving a comment, retweet it, or subscribing to the feed to have future articles delivered to your feed reader.

{ 0 comments }

The Learning Eco-System and Chris Brogan

October 23, 2012

It’s easy to influence when you build an ecosystem of learning with support from your network. The slideshare presentation, below, is one I created today to showcase Chris Brogan and his newest book. I hope that after to watch this you will be inspired to go and get his book, learn from it and then [...]

0 comments Read the full article →

Would Oprah Say Networking is Dead?

August 31, 2012

When you work on a book it’s great to create a “hook” with your blog posts back to your book. I don’t think I could create any better place to start writing a series on celebrities and what they “might” say about the concept of networking being dead than Oprah. Since I’m a Chi-Town girl [...]

0 comments Read the full article →

Why I Love Meryl Streep and My Aunt Bonnie: Timeless People

August 23, 2012

I have always been a Meryl Streep fan. I have seen every one of her movies. I used to do some acting in high school and college and had dreams of the stage, but after seeing Meryl Streep in “Sophie’s Choice” I realized that I could never be as amazingly talented as she was and [...]

0 comments Read the full article →

The Serendipty of the Writing Muse

August 19, 2012

Serendipity. Have you experienced it lately? I have. Recently, I have been reading about, hearing about, and almost, but not quite, seeing angels. In the past I wrote a book about angels. It was called “Angels in the Workplace.” I spent a year studying everything I could about angels. By the end of the year [...]

0 comments Read the full article →

Networking is Dead: Making Connections that Matter

August 5, 2012

This April Kevin Roberts, CEO of Saatchi & Saatchi said, “Marketing is Decade,” emphasized that: the role of marketing has changed. the role of strategy has changed. No longer are there going to be grand marketing plans but, rather, a series of marketing iterations as a result of many small interactions. It is now an ongoing, ever-morphing, two-way street. It’s [...]

0 comments Read the full article →

New Book by Networlding: Adventures of the Tornado Kid

August 3, 2012

I’m very excited to share that this book is finally out! I decided to take this book on after meeting with Rakesh and hearing his vision for a book that would combine both a great children‘s book combined with a top educational guide for any teacher or parent. Even before we started writing this book [...]

0 comments Read the full article →

Influence, Chris Brogan and Street Musicians

August 1, 2012

I am a big fan of Chris Brogan as many of you may know. Today I can’t help but respond to his recent blog on influence. Following is an excerpt I have taken from his blog that I think is exceptional: Who are the influencers? Is it me? Sometimes. Is it you? Often. It’s fluid. [...]

0 comments Read the full article →

The Best First Step to Writing a Great Book

July 2, 2012

One of the questions I get asked most often about writing a book is, “How do I get started?” I always respond, “Start with great research.” To make it even easier, I am going to give you my step-by-step process for getting to the right book that will stand out in a glutted marketplace. Step [...]

0 comments Read the full article →