From the category archives:

Bookshelf

Check out Amazon’s latest new creation. Once you do a review of a book, you can social share the review within seconds!

I have been reviewing books on Amazon for years and when I went to explore this new book by an author whose poetry book I am supporting, I found that I could write a review, post the review and then virally (or so I hope) spread the review immediately! This is BIG and I wanted to share it with you.

For any of you who have books you loved to read then here is a great way to support your favorite authors!

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If you don’t test the market, the market will test you.

That’s one of my recent sayings. So, of course, I test the market. And since my focus is all about book–e-books, hardback, softback, books that turn into movies and more, I focus on learning everything I can about successfully marketing books. But there’s more. I focus on books that I believe make the world a better place because people read them and shared them and learned from them and helped others learn from them.

So I was extremely grateful to work with Aaron Goldfarb who I met from The Domino Project last year working with Seth and his team. This year I brought Aaron in and to become part of my Networlding Street Team as I call it. Aaron has been amazing. He hit the ground running by working on three projects with me (hint: more will be revealed soon) with one of them, below, being the marketing of my most recent Kindle book release,

It took time and thought to create a successful marketing campaign on this book, but Aaron has done this before, very successfully, with the sale of his book on Kindle, “The Self Hurt Guide.” Check it out.

Well, Aaron shared with me his success and, as a result, I was able to go to number #1 on Amazon for my latest Kindle book

Cover of "Kindle Wireless Reading Device,...

Cover via Amazon

under the heading, Job Hunting and #3 under the heading Motivational Business Management.

Now that’s exciting! Thanks Aaron! What you taught me was that:

  1. I can’t go it alone. We all need help.
  2. We all need the right help. I see that you need to really work at finding the right people to help you.
  3. I should not give up. It’s not easy but one can achieve goals if you don’t give up and have a good plan.

You are never too old to learn something new. Thanks to Aaron, I am now excited to see what comes next!

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The Hummer and the Mini: A book review by Bob Morris

December 25, 2011

The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape Robyn Waters Portfolio/Penguin Group (2006) In this sequel to The Trendmaster’s Guide, Waters explains the “what” of Trend. Throughout much of the book’s narrative, she cites examples of how paradox “illustrates what’s going on out there in the world while at the [...]

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Shine: A book review by Bob Morris

December 25, 2011

Shine: Using Brain Science to Get the Best from Your People Edward M. Hallowell, MD Harvard Business Review Press (2011) How to “find and mine the gold that resides in everyone” I agree with Edward Hallowell: “Put simply, the best managers bring out the best from their people. This is true of football coaches, orchestra [...]

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Disciplined Dreaming: A book review by Bob Morris

December 18, 2011

Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity Josh Linkner Jossey-Bass (2011) Dreaming on “the other side of complexity” The title of this book refers to what its subtitle promises to provide: “a proven system to drive breakthrough creativity,” one that requires highly- developed mental and emotional discipline. Josh Linkner introduces a methodology, a [...]

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The Power of Small: A book review by Bob Morris

December 18, 2011

The Power of Small: Why Little Things Make All the Difference Linda Kaplan Thaler and Robin Koval Broadway Business (2009) The great value of Thaler and Koval’s book is derived from their pragmatic approach to all manner of situations and circumstances in which recognition and accommodation of the right details can indeed have a significant, [...]

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The Idea Hunter: A book review by Bob Morris

December 5, 2011

The Idea Hunter: How to Find the Best Ideas and Make Them Happen Andy Boynton and Bill Fischer, with William Bole Jossey-Bass/John A Wiley Imprint The best ideas are out there…or inside you…just waiting for you to find them. The premise of the book is this: There are valuable lessons to be learned from those [...]

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Escape Velocity: A book review by Bob Morris

December 5, 2011

Escape Velocity: Free Your Company’s Future from the Pull of the Past Geoffrey A. Moore Harper Business/A HarperCollins Imprint (2011) How to free your organization from “the ideology of comfort and the tyranny of custom” The quotation in the title of this review is from Leading Change in which James O’Toole brilliantly explains why most [...]

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Being the Boss: A book review by Bob Morris

November 30, 2011

Being the Boss: The 3 Imperatives for Becoming a Great Leader Linda A. Hill and Kent Lineback Harvard Business Review Press (2011) Who you are will determine what you do and how you do it The book’s subtitle refers to three imperatives for becoming a great leader and all are essential: Manage yourself, manage your [...]

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Great by Choice: A book review by Bob Morris

November 29, 2011

Great by Choice: Uncertainty, Chaos, and Luck – Why Some Companies Thrive Despite Them All Jim Collins and Morten T. Hansen Harper Business/A HarperCollins Imprint (2011) Additional and even more valuable revelations about “the principles that distinguish great organizations from good ones” For as long as I can remember, Jim Collins has been a research-driven [...]

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