In yesterday’s post I shared five great tips to help you benefit from your LinkedIn groups. But what about those who already have great practice? Have you established yourself as a thought leader in the industry?
Here are building blocks for making a group:
1. Go to “Groups” in the top bar then click on “Create Group” – Groups need to be niche.
2. Upload an original logo, name & write a strong summary and description.
-Think globally, act locally. Implement super-targeted sub groups.
3. Act as gatekeeper – Will the group be open or closed? Keeping it closed may decrease chances of hijackers & self-promoters.
4. Set group rules: Share what benefits members will receive. Kindly notify the group what you will and will not tolerate.
5. Attract VIPs (Fortune 500 execs, top bloggers & networkers)
-Send personalized messages.
-Explain the purpose & benefits of joining the group.
6. Generate high-quality resources.
-Podcasts, whitepapers, articles, webinars & engaging questions to spur discussion.
- Encourage free, quality downloads. Flag as inappropriate when necessary.
-Identify qualified leads and ask them to contribute should a discussion arise that you think they’d enjoy adding their professional input.
7. Find partners or even outsource – and harness social media & marketing communication skills. There are 2 million plus groups out there.
8. You are there to empower the participants, not yourself.
-Help them: get discussion going, make sure of it’s thought provoking material, allow them to create discussions of their own, and act as traffic controller of the spammers. Don’t aim to be the top influencer (LinkedIn will identify those who are).
- Creating a Successful LinkedIn Group with Smart Content (community.constantcontact.com)
- LinkedIn groups: Have you joined the conversation? (marketing.yell.com)
- 5 Tips for Getting the Most Out of Your LinkedIn Groups (networldingblog.com)