Seth Godin created the Domino Project last year to redefine publishing. He was very successful creating a new, quicker, cutting-edge publishing method. The project published both books by Seth as well as a small core of exceptional authors. It was so effective–selling more than 250,000 copies of the first four books, that many people want to know, “How did he do that?” I can share some insights because I was there.
The Domino Effect
I was handpicked to be one of 70 to be on Seth’s elite Domino Street Team. My responsibilities included strategizing and promoting the books with an amazing team of talented social media, pr and general marketing experts, a number of whom were also authors. There were about 10 books published through the Domino Project which was powered by Amazon. The last one has just been released. As Seth explains here the goal of the Domino Project but also how projects eventually come to an end which is “part of the deal”. The project may have come to an end for Amazon, but because I chose to follow Seth and his vision, I have witnessed the domino effect myself.
I used to try to take on too much. Last year I narrowed it down to 10 authors and doubled my revenue. You can read more about that here: My Million Dollar Year with Seth Godin.
For this year I plan to only take ten authors who are thought leaders who want to make a difference in the world and, again, help them create amazing books.
Seth, founder of Squidoo, continues to be recognized as the number one marketer in the world and writes on the subjects of publishing, writing, inspiration and more in his worldwide recognized blog. Seth’s passion for connecting authors directly to readers will not cease. It has had an infectious effect on me and the world stands by waiting for his next project.
The birth of the Domino Project started with a gem created by the founder himself, Seth Godin, titled Poke the Box:
[From DominoProject site]: “Poke the Box is a manifesto by bestselling author Seth Godin that just might make you uncomfortable. It’s a call to action about the initiative you’re taking— in your job or in your life. Godin knows that one of our scarcest resources is the spark of initiative in most organizations (and most careers)— the person with the guts to say, “I want to start stuff.”
Like Seth, I encourage those “with guts, leadership and something to say” to share their expertise with the world through books. Let us help you write publish and build your marketing platform.
- Seth Godin ends successful Domino Project publishing imprint (teleread.com)
- Sarah Kay: Seth Godin’s Last Domino (virtualdavis.wordpress.com)
- The Truth About Amazon Publishing, Part II (paidcontent.org)
- Seth Godin Shutters His Amazon Publishing Imprint, The Domino Project (paidcontent.org)