Don’t take our word for it, Publishers Weekly who often doesn’t have very good things to say about a book, had this to say about Networlding:
From Publishers Weekly
Declaring that in today’s workplace, simple networking is no longer enough, Giovagnoli and Carter-Miller present a prescriptive plan combining career advancement with social reform. In contrast to the traditional aim of networking for one’s own financial gain or prestige, they espouse “networlding,” in which advancement may be a motive but there’s a difference in intent. Networlding involves focusing on a larger issue, such as increasing diversity in the workplace or offering assistance for a social program. Among the specific rules of networlding offered by Giovagnoli, a social network expert, and Carter-Miller, an executive at Motorola: “Grow and nurture your relationships,” “Expand your connections” and “Make both your redundant and divergent connections count.” The last rule is easy to overlook: the authors cite someone looking for a job who got a lead after talking to a parent at a Little League game. Even more important than following these rules is having a clear sense of one’s values. The authors present a straightforward approach for identifying and prioritizing values, creating a personal charter and setting goals for the coming year. While readers who haven’t consciously networked during their career may find this approach difficult to follow, those who have will benefit from this concise and innovative primer. (Aug.)
Copyright 2000 Reed Business Information, Inc.
AND what about Amazon? Here is what they say:
If “networking” was the battle cry of the business world at the tail end of the 20th century, Melissa Giovagnoli and Jocelyn Carter-Miller hope to make “networlding” its call to arms in the new millennium. Giovagnoli, a consultant and speaker, and Carter-Miller, a Motorola executive, agree that one-to-one connectivity is still the key to professional advancement. However, they believe their updated concept will prove more effective in coming years because, if properly implemented, it will forge deeper bonds and lead to greater opportunities than its more superficial predecessor ever could. In Networlding, the authors explain their practice as a “purposeful process of collaboration” among individuals who “share similar intent, values, goals, and interests.” They then lay out a seven-step system for developing such mutually beneficial personal relationships, ranging from the establishment of “a values-rich foundation” through the formation and cultivation of a circle of “connections” with whom you “co-create opportunities” that move everyone ahead. There are plenty of specifics, exercises, and real-life examples here for those serious about attempting this technique. It should prove applicable for almost anyone in any type of business situation and virtually any stage of his or her career. –Howard Rothman