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Why is today different from any other day in your life? Perhaps you can make today an exceptional day. How? Come up with a great plan that is:

  • amazingly simple
  • incredibly powerful
  • wonderfully fun

So what would your plan look like?  It could  look like some of these ideas:

  1. Building a contest into your company to attract participants: For an example, at Networlding we held a “Will You Be at the Table for Lunch?” event. I had people send in emails as to why they wanted a seat at a table at a wonderful, local Chicago restaurant. I only had seating for eight people. The emails were engaging, creative, funny and compelling. I ended up with an incredible Networlding (we don’t use the term networking here if we don’t have to) lunch and everyone walked away with better connections and opportunities. It was just as fun as any Oprah Book Club!
  2. Creating a special “Pay As You Wish” Day for people who had not tried our services but wanted to experience them without paying our full fees. It worked well and got people who I had not yet had the opportunity to talk to ringing me up and requesting coaching sessions.
  3. Hosting a free mentoring breakfast. I reached out to 10 people I admired and asked them if they wanted to come to a “Mentor Breakfast” where they could get mentored and they could also offer mentoring support to others. It was that day that was one of the most unique days of my business as I was surprised when I asked the question, “Who is one person who has made a huge impact in your success?” I found out that the majority said, “You, Meilssa.” I was shocked. I had no idea that I had helped them to the tune of thousands or even hundreds of thousands of dollars in extra income from my support. Needless to say, it was a very special moment.

So what will you do to make to today that day you do something very different? You know WHY? It’s because if you do something different it will result in something different, perhaps something better or even, something AMAZING! What will you do?

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This blog post could easily be more about WHO versus WHY but I start with the WHY to get to the WHO. Why do I work each week? I still need to make money like most of us even though I have been working now for over 30 years. I started working when I was 12 in my father’s florist shop. Our house was connected to my Dad’s store in Ashland, Ohio. My two sisters and brother would spend most  holidays like Christmas, Mothers Day and Easter helping our dad in his store. We would answer phones, carry flowers out to customers’ cars and make deliveries all over the little town of Ashland.

Now my weekly work takes me to offices teaching people LinkedIn or working with CEO’s on their books or building websites and growing online communities. But I remember when I was on the online marketing panel for Crains in Chicago a few years ago. I was sitting next to the CIO of a company called Shop Local. I had made a statement to the audience that when it comes to building online success, it’s “All about the people.” The CIO turned to me and smiled and said very emphatically, “No, Melissa. It’s always about the people.”

This is a better way of thinking about why I work each week–a more powerful way. This last week the reason WHY I worked was because of:

I could go on and on as each week I am also meeting new people, introduced from one great person to another. WHY do you work each week? Is it just to get a paycheck or is it something deeper? If you are like me and people inspire and motivate you then find the right people to connect to and make something great happen. It all starts with one person who can make ALL the difference.

 

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Social Media and Socially Popular

September 6, 2010

Check out this website called Socially Popular (great name) for a fresh view of social media and social networking. Eric just added me to his list of 20,000-plus Twitter followers–and he is also following that many by the way. He poses the usual questions that people ask about the ROI of social media such as [...]

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Social Media, Social Networking and Graduating to LinkedIn Excerpt

September 5, 2010

On this Labor Day weekend many think of the end of Summer, the beginning of Fall and, especially, the start of school for many young children and college students. It is therefore fitting to share some insights on the state of work for those who graduated in June and the hopes for work once college [...]

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What Do Your Values Reflect?

December 11, 2009

What does it mean to have a system for networking? I  created a method to change random, “one-shot”  networking into mutually beneficial and consistently productive Networlding. There are seven steps in total that once mastered will allow you to be an effortless Networlder. The steps will be presented individually because each step must be completed [...]

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Three Pillars of Effective Social Networking

November 10, 2009

I was having a great conversation with a long-time colleague and friend, Stephen Meade last evening that lead to a discussion around what creates great social networking. Stephen offered the following insights: People love recognition, referrals, and revenue. To that end, I love making introductions. However, keep in mind the 3 C’s when you do [...]

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Social Networking Leadership Showcase: Linkable Leader Alonzo Russell – Part I

October 27, 2009

Following is a Part I of an interview I had the pleasure of conducting with one of our Networlding licensees, Alonzo Russell of Alonzo Russell and Associate. I hope you enjoy it as much as I enjoyed hearing Alonzo’s insights around building trusting relationship networks and how to leverage those networks for mutual gain, 1.   [...]

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Effective Social Networking Conversations: What Do They Sound Like?

October 19, 2009

The conversations I keep having with presidents of organizations around social networking go something like this: “Hi Melissa. We’ve called you in because we are finding that we just are not getting the same results from our marketing initiatives that we used to get.” I respond, “Yes. I am hearing that from a lot of [...]

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Social Networking Week in Review and Marketing Myopia Once Again

September 24, 2009

Fortune 500 Series: FedEx delivers success through social media … By Jennifer Leggio Blogger, Jennifer Leggio showcases The FedEx Citizenship blog that provides insights from their employees into FedEx global citizenship programs and the The FedEx Cares Week blog is an internal blog that chronicles the annual global philanthropy event by having team members share [...]

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Unlocking Trust in Marketing Online

September 22, 2009

What does it look like to build trust online? Maybe showing rather than telling will be more helpful. Let me start with an actual campaign I am currently implementing. Event: A live event in Chicago teaching social media Target market: Lawyers Date scheduled: Last two weeks in October 1.  I started by going through my [...]

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