February 19, 2009
Social media is here to stay. So how do we avoid throwing good money after bad when it comes to social networking or social media campaigns? B.L. Ochman, president of Whatsnextonline.com, has been creating new media marketing and online brand strategy since 1995. Here are her six myths around social media: 1. Social media is [...]
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January 18, 2009
According to Marketing Daily, an online site, Google recently partnered with Unity Marketing to poll extremely well-heeled shoppers, between the ages of 24 and 64. They found some key differences between the ultra-affluent (earning at least $250,000 annually per household, or $125,000 individually, with a net worth of at least $1 million) and those who [...]
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