I’ve been in London over the last week. It’s been great fun. I have walked almost five miles a day, tried fish and chips, visited Churchill’s War Room, seen two amazing plays and moved very carefully around our very small hotel room (rooms are much smaller here) with my much taller husband maneuvering himself so we don’t bump into one another too often!
But, all kidding aside, this has been a highlight of my life. Ever since I came out with
The Nanosecond Networlders with my colleague, David Stover, I envisioned a time when I would come to Europe and start
Networlding Circles. I wanted to extend beyond the US Networlding Circles where people practiced values-based networking, using a more intentional and leveraged way of networking and growing more and more waves of collaborative circles for “the greater good” (which, by the way, helps individual goal achievement while accelerating community or group goal achievement).
I have had great meetings with other people who have been involved with Networlding and am quite excited to see Networlding Circles launched here. Thank you, Kwai Yu for all you have done
with Leaders Cafe and your great work with your other leaders. For those who wonder about
Networlding and
Networlding Circles, here are the first five steps people can take to start their own Power-of-Ten Circles of Support:
- Become a Networlder. A Networlder, unlike a networker, has ten or fewer key people they consider partners. These partners are participants in regular exchanges of emotional support, information, knowledge, promotional support as well as leads and referrals for new business or career opportunities. The focus of Networlding is on mutually beneficial exchanges with like-minded and like-valued people. The great thing about Networlding partnerships is that they are fun and get results three to five times as fast as traditional networking relationships.
- Create a Primary Circle. We all have networks. We just don’t necessarily realize it and we spend most of our time with a few people. Networlding is about becoming aware of our network and consciously creating exchanges with a few people who become our Networlding partners in a primary circle. Social science research suggests that we can’t communicate regularly with more than 15 people. Primary circles, we have found, work best when no larger than 10 people.
- Initially, you only need one Networlding partner in your Primary Circle. In an extensive study we did with 200 executives, we discovered that the majority of people connect with only five Networlding partners once a month, every month. This means that even one person with whom you share similar or complementary values, and who is ready, willing and able to become a Networlding partner, can create a whole new world of opportunities for you and you for them.
- Find Networlding influencers for your Primary Circle. We define Networlding influencers as people who know how to influence and are ready, willing and able to do so for you and others with whom they Networld. For example, you might know people in your industry who are highly influential but are not Networlding influencers because they keep their power to themselves.
- Put others in Secondary and Tertiary Circles. Again, whether you consciously do this or not, some people will fall into your secondary or tertiary circles. People who might go in a secondary circle are those who are not, right now, ready, willing or able to exchange with you once a month. These are people, however, with whom you should stay in contact with and connect every three months. Tertiary circles are for almost everyone else, because you never know who might become a good partner later and vice versa.

Fortune 500 Series: FedEx delivers success through social media …
By Jennifer Leggio
Blogger, Jennifer Leggio showcases The FedEx Citizenship blog that provides insights from their employees into FedEx global citizenship programs and the The FedEx Cares Week blog is an internal blog that chronicles the annual global philanthropy event by having team members share their stories about the community service projects. …
Hill and Knowlton’s New Blogging Code of Conduct
Hill and Knowlton publish their blogging “Code of Conduct.” This is a nice model for other organizations to use.
The Top Six Reasons Companies are Still Scared of Social Media
This article showcases the reasons why companies are afraid of social media. Whereas they are typical reasons that make sense, the article is good at aggregating the most common reasons. The hurdles for companies are getting lowered by organizations like SAS who take on the risk, trusting and encouraging their employees to blog and prove that it is still better to be “out there” than to hide behind corporate walls.
My Take
I spoke with a couple of social media experts this week and found that, once again, myopia is still alive, well and living in peoples’ minds still. By this I mean that many see social networking as their ticket to great success. They think that because there are so are confused how to make social networking work that there is a huge market out there and that they can just put a shingle out that states they are social media experts overnight. Recently someone shared they had a construction worker friend who is now teaching LinkedIn.
I’ve been teaching people social networking for more than a decade and up until last year many still didn’t understand the basics of business networking. Now there are five times the number of experts on the subject than there were even three months ago. What a strange time this is! It will be interesting to see how all this shakes out in the next couple of years. I remember when I use to hold networking events and there was an over abundance of bankers; then came the plethora of coaches. Now everyone is a social networking and new media expert. Hmmmmm.